Part of helping our planet survive includes reducing consumption which is where the focus on sustainable fashion is based. To be able to live freely and organically, we must learn to prioritize comfort and durability in fashion. The idea of sustainable fashion doesn't just involve light and loose clothing. The main point is to consider the environment and to wear clothes that you can easily repair and convert rather than throw away and replace. An example is thrift clothes which are friendly to the environment because they are simple and easy to maintain so they reflect sustainable fashion.
Understandably, being fashionable in this age involves certain trends that may not be very sustainable. Nature is constantly abused in the pursuit of staying trendy and it may seem like the easiest and fastest approach to getting things done, but when you consider the long-term implications it has on climate change, it would be better not to take the fast road.
Besides, you can express yourself as much as you would like to with fashion that is sustainable. The idea of sustainable fashion isn’t a strict rule of what to wear and what not to, it’s simply a focus on cost and sustainability. Some companies have tried to incorporate this idea of sustainable fashion by renting out clothes and accessories while others have set up frameworks for recycling so that the materials can be reused in more production.
Apart from the role of companies in production, individuals also have to change attitudes and behavior towards fashion because it is demand that drives production. If more people are conscious of the sustainability of clothing it would inform production as well to meet that need.
On the part of consumers, it’s important to avoid clothes we term statement pieces. It’s not friendly to the environment to choose clothes you would only wear once and not need again. In choosing clothes you have to consider those that can be more flexible such that they can be styled in different ways for different occasions and seasons.
These trans-seasonal clothes can consist of more vintage because according to Emma Watson, "Every new item of clothing made has a substantial carbon footprint attached to its manufacturing, but the amount of new energy needed to produce vintage clothing is zero.”
Using more vintage clothing is similar to thrift shopping. This way, the cost to the environment in producing more fiber and dyeing more clothing will reduce.
You should try to educate yourself about companies and shops that are doing their part to help with sustainable fashion because if you don’t know where to go, chances are you’ll purchase the wrong items. Since companies are now also offering rental clothes, as a consumer you can do your part by opting to rent your clothes from those outlets.
You can be certain that no one would want to rent a clothing item that is destroyed or unusable no matter how interested they are in helping the environment, so it’s also our responsibility to look after our clothes and ensure they are well taken care of so that when we no longer use them, they can be donated to others who need those items without making second hand seem like poor quality.